A life shaped
by change.

Service before leadership.

Peter graduated from Alfred University in 1967 with a BS in Glass Science (Ceramic Engineering). He then entered the U.S. Navy, reaching the rank of lieutenant.

On the guided missile destroyer USS Joseph Strauss (DDG-16), he served as Damage Control Officer and then Communications Officer during deployments to the Vietnam War. He qualified as a Fleet Officer of the Deck and an Air Intercept Controller.

After active service, Peter earned his MBA from Harvard Business School, receiving first-year academic honors and serving as President of the International Business Club.

The work of turning businesses around.

Peter began his corporate career in financial assignments at W.R. Grace, followed by 14 years at Bristol-Myers Squibb. As President of Clairol’s Personal Care Division in the early 1980s, he completed his first business turnaround.

He later led Bristol-Myers Squibb’s Pharmaceutical Division in Canada, chaired the Canadian Infant Formula Association, and served on the board of the Canadian Pharmaceutical Manufacturers Association.

In 1990, he became President of Black & Decker’s Security Hardware Group, responsible for six businesses around the world. Turnaround work followed in Italy, Germany, and the United States.

In 1993, Peter became President and later CEO of Remington Products. He acquired his former Clairol personal-care business and merged it into Remington before the company’s 1996 sale.

Reimagining what Marvel could become.

Peter joined Marvel as President and CEO in 1999, following its emergence from bankruptcy. He later served as Vice Chairman, providing strategic leadership as Marvel grew into a major entertainment business.

The story encompasses disciplined licensing, film financing, the success of Iron Man, and the company’s eventual acquisition by Disney. In August 2009, Disney announced an acquisition agreement valued at approximately $4 billion.

Peter’s decade at Marvel is one chapter in a broader career restaging branded businesses across media and consumer products.

A perspective beyond one company.

Cuneo & Company was established in 2010 as a private investment and management company, with Peter and his sons Gavin and Colin as partners. Its focus included private consumer, media, and entertainment businesses, including Valiant Entertainment, which was sold in 2018.

Peter’s board service has included Marvel Entertainment, Remington Products, WaterPik Technologies, and Iconix Brand Group. At Iconix, he served as Chairman and as interim CEO through April 2016, and again in 2018.

His later roles include Chairman of BeyondView, a company developing digital mapping solutions for commercial real estate; board service at electroCore from 2020 to 2025, including Chairman from 2021; and Chairman of OCSiAl beginning in 2024.

A commitment to institutions and people.

Peter joined Alfred University’s Board of Trustees in 1990 and served six years as Chairman. The university awarded him honorary doctorates in 2013 and 2022.

His National Archives Foundation service has included Co-Chair of the Investment Committee, Co-head of Development, Chair of Audit, and Co-head of Nominating.

He served on the National Policing Institute board from 2020 to 2024 and received the Ellis Island Medal of Honor in 2016.

The next chapter is a conversation.

Peter speaks on turnaround leadership around the world, has appeared on business television, and signed with United Talent Agency to broaden his speaking work.

Superhero Leadership debuted as a podcast in early 2024, with Season 3 announced for September 2026. His second podcast, Marvel Mindset, launched in November 2025 to explore Marvel’s transformation in depth.

The companion book, Superhero Leadership, was released in February 2026. Its 28 essentials bring his leadership principles to a wider audience.